As a Chinese-Australian second-generation immigrant I have often faced difficulties connecting and familiarising myself with my heritage and family.

My project aims to solve this through a functional redesign of the red envelope - an Asian cultural staple - combatting its associated disposability to encourage cultural transmission across generations.

This will be accomplished through striking contemporary design (visual and functional) that can appeal to both traditional and modern, young audiences.

I'm seeking the help of graphics and communications design professionals and physical packaging designers for my project.